Initial Impression was founded by Joy & Stephen Weiss in La Mesa, California a suburb of San Diego in 1983 as a retail and wholesale engraving business. Almost immediately we established a relationship with mail & parcel franchised centers. They used us as a resource for the engraving services profit center. At their request we expanded the business to include advertising specialties as a way to help them grow their respective businesses. Initial Impression continued to flourish with the addition of many more national franchise outlets. We continued to develop a varied customer base using all of the networking opportunities at our disposal.
The promotional products aspect of our business allowed us to expand into many more industries. As a result of our of this expansion we became recognized as a leader in servicing a number of these national franchises with web based imprinted merchandising programs for the franchises. we have been honored by many of these companies as “Vendor of the Year” based on our customer satisfaction programs.
Craig Weiss joined the family business in 2000 as Vice President of Sales & Marketing with his extensive background of working with progressive national companies. He has continued through innovative manufacturing techniques, to expand into many new areas of merchandising. This has allowed the company to expand with apparel programs into many additional franchise companies.